Lecture Note
Spotify Technology S.A. Announces Financial Results
Spotify Technology S.A. Announces Financial Results for First Quarter
2019
Results for Q1 2019 were largely positive with most metrics outperforming our expectations
and landing at the high end of, or exceeding, our Q1 guidance.
MONTHLY ACTIVE USERS
(“MAUs”)
MAUs grew 26% Y/Y to 217 million, slightly lower than the midpoint of our 215-220 million
MAU guidance range.
We launched India in late February expanding our global market footprint to 79 countries.
More than 1 million users signed up for Spotify in our first week in the market, and growth has
continued to outpace our expectations. We now have more than 2 million users in India.
PREMIUM SUBSCRIBERS
Premium Subscribers grew to 100 million, up 32% Y/Y, reaching the high end of our guidance
range of 97-100 million, and marking an important milestone in Company history.
Outperformance was driven by a better than plan promotion in the US and Canada and
continued strong growth in Family Plan. We also saw strong growth from the expansion of our
Google Home Mini promotion, as well as the price reduction to our Spotify Premium + Hulu
offering in the US.
In March, we extended our partnership with Google by expanding our Google Home Mini
promotion to two new markets, the UK and France. The new promotional offer is substantially
similar to the deal offered in the US in Q4. In the UK and France, new and existing Family Plan
master account holders can claim a free Google Home Mini voice speaker. We believe that
voice speakers are a critical area of growth, particularly for music and podcasts, and we intend
to continue to pursue opportunities to expand our presence in that area.
We announced a significant step forward in our ongoing partnership with Samsung during Q1
whereby the Spotify app will be preloaded on millions of new devices globally. New users in the
US who purchase Samsung’s flagship Galaxy S10 device with the Spotify ap
p preloaded also will
have access to a special six month free trial offer for Spotify Premium.
Additionally, we expanded our partnership with Hulu during Q1 by offering their limited
commercial plan to our Standard $9.99 subscribers at no additional charge. This promotion
replaces our existing $12.99 Spotify + Hulu bundle and builds upon the success and popularity
of our Spotify Student + Hulu plan available in the US.
Family and Student plans continue their fast growth and have continued to increase as a
percentage of our total subscribers. Churn was flat with Q4 and also roughly the same as Q1 of
2018.
FINANCIAL METRICS
Revenue
Total Q1 revenue of €1,511 million grew 33% Y/Y.
Premium revenue of €1,385 million in Q1 grew 34% Y/Y, the third quarter of accele
rating Y/Y
growth in the last four quarters. Average revenue per user (“ARPU”) was €4.71 in Q1, roughly
flat Y/Y (down 2% excluding the impact from foreign exchange rates). Downward pressure on
ARPU has moderated, and we expect that ARPU declines through the remainder of the year will
be in the low single digits. As we’ve spoken about in previous quarters, the declines in ARPU are
a result of shifts in both product and geographic mix. Approximately 75% of the impact to ARPU
is attributable to product mix changes, and the remainder a function of changes in geographic
mix and other factors.
Ad-
Supported revenue of €126 million grew 24% Y/Y. We saw a small incremental benefit from
podcasts during Q1 following our acquisitions of Gimlet Media and Anchor in February and the
successful rollout of Spotify owned and exclusive content (The Joe Budden Podcast,Amy
Schumer Presents: 3 Girls, 1 Keith,Dope Labs, etc.) We expect the revenue from podcasts to
accelerate through 2019. Over time, our ambition is to develop a more robust advertising
solution for podcasts that will allow us to layer in the kind of targeting, measurement, and
reporting capabilities we have for the core Ad-Supported business.
Ad-Supported revenue growth underperformed our expectations in Q1, primarily in the US and
primarily with our sponsored sessions video product. The performance shortfall was pricing
related. We have course corrected and are seeing strong growth across the ads business in Q2.
Two of our strongest areas of growth in Q1 were measurement and programmatic revenues.
Measurement related revenues doubled from 20% to 40% of total ad revenues Y/Y, while
Programmatic and Self-Serve grew 53% Y/Y and now account for 26% of Total Ad-Supported
Revenue.
In April of last year we officially unveiled a new Ad-Supported experience on Spotify. The
updated user experience provided greater consumer control and an increased focus on
curation and personalization. The net result has been a 12% increase in Content Hours per MAU
across our free tier. This means accelerating growth in ad inventory, which should mean
stronger Ad-Supported revenue growth.
Gross Margin
Gross Margin was 24.7% in Q1, above the high end of our guidance range of 22.5-24.5%.
Outperformance relative to our expectations resulted from a combination of outperformance
of Premium Subscribers, slower than anticipated release of original podcast content, and supply
constraints of Google Home Mini devices relating to our Family Plan promotion.
Premium Gross Margin was 25.9% in Q1, down from 27.3% in Q4 and down 20 bps Y/Y. Ad-
Supported Gross Margin was 11.1% in Q1, down seasonally from 22.1% in Q4 and down 160
bps Y/Y.
Spotify for Artists
In October 2018, we launched Spotify for Podcasters in beta, a platform that provides podcast
creators with tools and data insights about audience demographics. Early adoption continues to
gain momentum, as the number of podcast creators using the platform has nearly doubled in
the first 6 months. More than 20,000 podcast teams are now using the platform on a monthly
basis. Additionally, more than 50,000 shows have been submitted to Spotify through Spotify for
Podcasters, enabling listeners around the world to discover new and unique content that suits
their interests. Today there are more than 250,000 podcast titles available on our platform. In
Q1 we launched 15 originals and exclusives including Podkinski in Germany, Gynning & Berg in
Sweden, and our daily news podcast, Cafe da Manha in Brazil, a format we hope to expand to
other countries in Latin America.
Last month Spotify for Artists launched a new feature called Unique Links. This tool enables
artists to share a customized URL that links to a playlist featuring their track(s) at the top of the
playlist. By offering greater personalization of Editorial playlists, we’ve increased the number of
artists featured on playlists by 30% and the number of songs listeners are discovering by 35%.
In Q1 we continued to develop tools for Spotify Publishing Analytics. We introduced playlist add
annotations which allow publishers to see when their songs are added to playlists and
understand which playlists drive spikes in listening. To date we’ve seen engagement from 4
0 of
the top music publishers around the world.
Operating Expenses / Income (Loss)
Operating expenses of €420 million in Q1 increased 30% Y/Y. Operating Losses totaled €47
million yielding an Operating Margin of (3.1%), an improvement of 50 bps Y/Y. Our better than
expected loss in the quarter was a result of higher Gross Profit and lower than expected
marketing spend.
The growth in our share price in Q1 significantly increased our operating expenses for the
quarter. The increase in our stock price resulted in a significant increase of accrued social costs
for stock options and RSUs. As a reminder, social costs are payroll taxes associated with
employee salaries and benefits, including stock based compensation. We are subject to social
taxes in several countries in which we operate, although Sweden accounts for the bulk of the
social costs. We don’t forecast stock price changes in our guidance so material upward or
downward movements can have an outsized impact on our reported operating expenses.
IFRS 16
Starting January 1, 2019, we adopted the new lease accounting standards dictated by IFRS 16.
This required certain leases which were accounted for as operating leases be treated as finance
leases going forward. Certain leases were reclassified as assets and liabilities on the balance
sheet which yielded increased depreciation and interest expense, offset by a reduction in rental
expense. We recognized €9 million of lease liability interest expense in finance costs during the
first quarter of 2019.
Free Cash Flow
We generated €209 million in net cash flows from operating activities and €173 million in Free
Cash Flow in Q1. Both more than doubled Y/Y. Free Cash Flow in Q1 benefited from the growth
of accounts payable. We maintain positive working capital dynamics, and our goal is to sustain
and grow Free Cash Flow, excluding the impact of capital expenditures associated with the
build-out of new and existing offices in New York, London, Los Angeles, Stockholm, and Boston,
among others. We paid out approximately €37
million associated with our office builds in Q1.
We expect to complete these projects over the next 12 months at a cost of roughly €200
million. As a result, we are expecting a sequential increase in capital expenditures for office
space in Q2 of approxim
ately €25 million.
We ended Q1 with €1.7 billion in cash and cash equivalents, restricted cash, and short term
investments.
Q1 Investments Update
In Q1 the value of our Tencent Music (“TME”) investment increased by €652 million to €2.3
billion. The change in value was accounted for as a gain in Other Comprehensive Income. We
also spent €308 million in total purchase consideration to acquire Gimlet Media and Anchor
FM, and subsequent to the quarter end, we acquired a third podcasting company, Cutler
Media, L
LC (“Parcast”), for total purchase consideration of approximately €50 million. The
combined purchase consideration for all three podcast companies was €358M which is roughly
equivalent to Spotify’s cumulative FCF over the last three quarters, or alternativ
ely, 55% of the
Q2 increase in the value of our TME investment.
Growth of Global Recorded Music Market Accelerates
The International Federation of the Phonographic Industry (“IFPI”) released its annual Global
Music Report in April 2019. IFPI reported that industry growth accelerated to 9.7% in 2018 to
$19.1 billion, an increase from 8.1% in 2017 and the fourth consecutive year of growth. While
Physical declined 10% and Downloads declined 21%, Streaming grew 34%, and now accounts
for 47% of all industry revenue. Streaming is the engine driving the growth in recorded music
revenue and Spotify is the engine driving the growth in Streaming.
Q2 2019 AND FULL YEAR OUTLOOK
These forward-
looking statements reflect Spotify’s expectations as of April 29, 2019 and are
subject to substantial uncertainty.
Q2 2019 Guidance:
•
Total MAUs:
222-228 million, up 23-27% Y/Y
•
Total Premium Subscribers:
107-110 million, up 29-34% Y/Y
•
Total Revenue:
€1.51
-
€1.71 billion, up 18
-35% Y/Y
•
Gross Margin:
23.5-25.5%
•
Operating Profit/Loss:
€(15)
-
(€95) million
Full Year 2019 Guidance:
•
Total MAUs:
245-265 million, up 18-28% Y/Y
•
Total Premium Subscribers:
117-127 million, up 21-32% Y/Y
•
Total Revenue:
€6.35
-
€6.8 billion, up 21
-29% Y/Y
•
Gross Margin:
22.0-25.0%
•
Operating Profit/Loss:
€(180)
-
(€340) million
Our quarterly and annual guidance continues to include an estimate of the impact of social
charges on our financial statements. This expense can vary materially from quarter to quarter
based on fluctuations in the price of Spotify stock, which impacts our accruals for future
expenses. Our forecast guidance ranges incorporate our best estimate of the impact of social
charges on our income statement; however, material changes in the value of Spotify’s stock
price could have an outsized impact on our reported profit or loss for the quarter and/or the
year.
SHARE REPURCHASE PROGRAM UPDATE
On November 5, 2018, Spotify announced a program to repurchase up to $1.0 billion of its
publicly traded shares. During Q1, the Company repurchased 1,019,409 shares at a total cost of
$138.2 million and an average cost of $135.58 per share. In total, the Company has
repurchased 1,706,680 shares at a total cost of $225.5 million and an average cost of $132.13
per share.
EARNINGS QUESTION & ANSWER SESSION
The Company will host a live question and answer session starting at 8 a.m. ET today
on investors.spotify.com. Daniel Ek, our Founder and CEO, and Barry McCarthy, our Chief
Financial Officer, will be on hand to answer questions submitted to [email protected] and via the
live chat window available through the webcast. Participants also may join using the listen-only
conference line:
Participant Toll Free Dial-In Number:
(844) 343-9039
Participant International Dial-In Number:
(647) 689-5130
Conference ID:
4598466
Use of Non IFRS Measures
This shareholder letter includes references to the non-IFRS financial measures of EBITDA and
Free Cash Flow. Management believes that EBITDA and Free Cash Flow are important metrics
because they present measures that approximate the amount of cash generated that is
available to repay debt obligations, make investments, and for certain other activities that
excludes certain infrequently occurring and/or non-cash items. However, these measures
should be considered in addition to, not as a substitute for or superior to, net income,
operating income, or other financial measures prepared in accordance with IFRS. This
shareholder letter also includes references to the non-IFRS financial measures of Revenue
excluding foreign exchange effect, Premium revenue excluding foreign exchange effect and Ad-
Supported revenue excluding foreign exchange effect. Management believes that Revenue
excluding foreign exchange effect, Premium revenue excluding foreign exchange effect and Ad-
Supported revenue excluding foreign exchange effect are important metrics because they
present measures that facilitate comparison to our historical performance. Revenue excluding
foreign exchange effect, Premium revenue excluding foreign exchange effect and Ad-Supported
revenue excluding foreign exchange effect should be considered in addition to, not as a
substitute for or superior to, Revenue, Premium revenue, Ad-Supported revenue or other
financial measures prepared in accordance with IFRS.
Forward Looking Statements
This shareholder letter contains estimates and forward-looking statements. All statements
other than statements of historical fact are forward-
looking statements. The words “may,”
“might,” “will,” “could,” “would,” “should,” “expect,” “plan,” “anticipate,”
“intend,” “seek,”
“believe,” “estimate,” “predict,” “potential,” “continue,” “contemplate,” “possible,” and similar
words are intended to identify estimates and forward-looking statements.
Our estimates and forward-looking statements are mainly based on our current expectations
and estimates of future events and trends, which affect or may affect our businesses and
operations. Although we believe that these estimates and forward-looking statements are
based upon reasonable assumptions, they are subject to numerous risks and uncertainties and
are made in light of information currently available to us. Many important factors may
adversely affect our results as indicated in forward-looking statements. These factors include,
but are not limited to: our ability to attract prospective users and to retain existing users; our
dependence upon third-party licenses for sound recordings and musical compositions; our lack
of control over the providers of our content and their effect on our access to music and other
content; our ability to generate sufficient revenue to be profitable or to generate positive cash
flow on a sustained basis; our ability to comply with the many complex license agreements to
which we are a party; our ability to accurately estimate the amounts payable under our license
agreements; the limitations on our operating flexibility due to the minimum guarantees
required under certain of our license agreements; our ability to obtain accurate and
comprehensive information about music compositions in order to obtain necessary licenses or
perform obligations under our existing license agreements; potential breaches of our security
systems; assertions by third parties of infringement or other violations by us of their intellectual
property rights; competition for users and user listening time; our ability to accurately estimate
our user metrics and other estimates; risks associated with manipulation of stream counts and
user accounts and unauthorized access to our services; changes in legislation or governmental
regulations affecting us; ability to hire and retain key personnel; our ability to maintain, protect,
and enhance our brand; risks associated with our international expansion, including difficulties
obtaining rights to stream music on favorable terms; risks relating to the acquisition,
investment, and disposition of companies or technologies; dilution resulting from additional
share issuances; tax-related risks; the concentration of voting power among our founders who
have and will continue to have substantial control over our business; risks related to our status
as a foreign private issuer; international, national or local economic, social or political
conditions; and risks associated with accounting estimates, currency fluctuations and foreign
exchange controls.
Other sections of this report describe additional risk factors that could adversely impact our
business and financial performance. Moreover, we operate in an evolving environment. New
risk factors and uncertainties emerge from time to time, and it is not possible for our
management to predict all risk factors and uncertainties, nor are we able to assess the impact
of all of these risk factors on our business or the extent to which any risk factor, or combination
of risk factors, may cause actual results to differ materially from those contained in any
forward-looking statements. We qualify all of our forward-looking statements by these
cautionary statements. You should read this report and the documents that we have filed as
exhibits to this report completely and with the understanding that our actual future results may
be materially different and worse from what we expect.
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